Professional Photography

Walmart,Sears Portrait Studios Go Out of Business

As I have made clear many times, I am a photographer and it is my primary business. When photography related issues make news I certainly like to comment on them. One major issue that came across my feed today relates to the closing of the ‘Portrait Studios’ within the stores of Sears and Walmart.  2700 […]

Social Media Photography Demand

BE IN SOCIAL-MEDIA DEMAND I specialize in High School senior photography, so my marketing advice will often lead to examples of success we’ve had in this aspect of our industry, but many of the concepts are universal. Social Media is certainly a High School Senior and Children Photography game. High School seniors are addicted to […]

What This Senior Photographer Learned By Selling My Own Work

Do you have what it takes to sell your photography? Many photographers choose not to handle the selling of their work. Many leave it to professional sales people or a spouse. I’ll be honest, selling your own stuff is tough. I’ve been a professional photographer for the past 13 years and even today I get […]

Raising Your Prices

About Raising your prices…..Do it. I know we are in a recession and by no means am I suggesting a blanket addition of 10% to all of your current pricing, but general laws of sales…if you want more money, raise your prices.  Raising your prices is optional and it makes you a better company….if done […]

Innovate Your Brand (Professional Photographers)

No news flash necessary, we are in a tough economy. No tougher economy exists than that of the service based industries. Luxury service-based industries have it hardest. Adding to this, for photographers, is that our industry is considered by many to be ‘enviable.’ We work in a ‘glamorous’ profession, one many dream to attempt in […]

WPPI Article

Check out this ARTICLE on WPPI website. Update your facebook page today!  

Selling to High School Seniors part 2

Once the slideshow has ended, the senior & parents are emotionally prepared to make purchasing decisions. The key element to remember about selling via projection, which we’ve been teaching for the past 20 years, is that the clients are set to make a purchase at the HEIGHT of their emotional attachment to these images. While […]